Do you ever feel baffled at the butcher counter? Do you gasp at the skyrocketing cost of beef? Do you want to try new cuts but you don’t want to experiment too much in case the final product is a flop? Do you like to buy meat on sale but often don’t know what to do with those featured cuts?
Well, I’ve discovered a new and nifty little digital tool that just might solve your quandary. Meet The Interactive Butcher Counter! Available online and on smart phones, this very practical resource will put a lot of these answers right at your fingertips…literally.
While at IFBC in Seattle last weekend, I attended an afternoon breakout session, Know Your Beef, Know Your Butchery: Cut Education Session with the Beef Checkoff. The reps from The National Cattlemen's Beef Association did an excellent job addressing the fact that drought and smaller herd head counts are some of the factors contributing to the skyrocketing prices of beef. They readily acknowledged that prices won’t be coming down for some time due to the nature of raising and rearing cattle. As result they came prepared and ready to share tips, charts and infographics for cutting large purchases of meat and for serving those cuts in thrifty ways.
While chatting with Bridget Elliott Coon, the Director of Consumer Information from the Washington State Beef Commission, I was impressed when she showed me “The Interactive Butcher Counter” on her phone. Bridget demonstrated how you can explore by a specific cut or be guided to the right cut. You can also select a cut. From there, Bridget showed me how you can search recipes for those cuts and decide if those professionally tested recipes will be right for your needs! Once you select a cut, the relevant information available includes the alternate names used, the best cooking methods, a link to the recipes using it, and nutritional information for those recipes.
Frankly, I can’t think of a simpler or more effective way to help customers tackle the quandary and cost confronting them at the butcher counter these days. I’ve cooked a lot of beef in my life but I know I’ll use this tool the next time I’m scanning the counter looking for flavorful, successful and economic alternatives.|