Melissa A. Trainer Communications offers an array of client services in the areas of consulting, writing, public relations and marketing.
In today's challenging economic climate, Melissa Trainer Communications can help market your business in the most efficient and financially sustainable way. Melissa's writing skills and intuitive understanding of the business can be invaluable at a time when few companies are lucky enough to get print coverage in food sections of local and national newspapers. One of the most effective ways to target the consumer directly is to tell distinctive, interesting stories about your product. This is where Melissa Trainer can help you craft your message and sell your product.
We have found it essential to market food businesses using interesting nuggets of information and other attributes that make you and your product unique in the eyes of consumers. For example:
- Did your grandfather start your shellfish farm during the Great Depression?
- Do your apple pies rely on a special or unusual apple variety or a "secret ingredient"?
- Do your heirloom hazelnuts require deskinning?
- Did you start your greenhouse business in your Ballard backyard?
With more than 20 years experience in the food and publishing industries, Melissa Trainer has a wealth of experience weaving just these types of eye-catching and intriguing details into her articles and marketing materials. Time and time again, our style has inspired readers to take action and purchase the featured product. Purveyors consistently report a steep increase in sales after one of their products is featured.
Recently, Melissa has been working with the Bristol Bay Regional Seafood Development Association in order to create content for their consumer website www.bristolbaysockeye.org. Melissa has written the website copy and fishermen profiles for the site. She has also created and photographed many of the recipes for the site as well. Response to the site was very strong when it was first launched and interest in this remote corner of Alaska is growing. Haggen Food and Pharmacy saw the site and promptly implemented a Bristol Bay sockeye program in their stores last summer.
Let us do the work of communicating with consumers so you can focus on what makes your business special.
Contact Melissa to share your story and discuss a strategy for raising your profile and increasing your sales.
